Synthesis

01 Overview

"So you want to impress..."

Our target users are those who have a need to impress. They are people who are in the middle class who want to be like those in the upper class. However, it is not just emulating the upper class style food. It is also the need defy borders. The target users want to make a complex-looking meal without many skills or much time.

Our user research showed the importantance of impression. We want the food to look appetizing and appealing, but we also want to show off the difficulty and elegance of meals. It is important to show how food pieces fit together but at the same time, each individual dish should be able to stand on its own.

Through a mood board, we represented the feeling and the effect we want to achieve through our final website. We represented the user's mental model through our interaction flow--how the user would use the website to achieve a task. Then we explored a number of layout options in our wireframes, while all trying to achieve a simple, elegant effect.